Lori H. Greeley '82, chief executive officer (CEO) of Serena & Lily, is widely recognized for her extensive experience in the retail industry, as well as for her strong skills in merchandising, marketing, brand development and team building. Founded in 2003, Serena & Lily is an upscale home-furnishings brand headquartered in Sausalito, Calif. The company sells its merchandise inspired by a coastal lifestyle through its catalog, online and more recently in its interior design shops in East Hampton, San Francisco, Los Angeles, Westport and Newport Beach.
Before joining Serena & Lily, Lori served as CEO of Victoria's Secret Stores, the largest premium intimate apparel brand in the world, from 2007 to 2013. Over the course of her 24-year career at Victoria's Secret, her roles grew from entry-level positions in merchandising to Executive Vice President and General Merchandising Manager of Lingerie and an executive committee member of L Brands, the parent company of Victoria's Secret. During her tenure, Lori oversaw the development and launches of some of the most highly recognized lingerie sub-brands in the history of the business including Body by Victoria, Dream Angels, Very Sexy and Victoria's Secret Sport.
Upon leaving Victoria's Secret in 2013, Lori explored opportunities to apply her love of brand building to other product categories and businesses. She was appointed to the boards of directors of Caleres, a global footwear company that owns and operates multiple footwear brands — including Famous Footwear with more than 1,000 stores nationwide — and New York & Company, a fashion apparel and accessory brand, which sells its products online and in mall-based retail stores. She is also advising the Silicon Valley startup, ThirdLove, which uses technology to improve the experience of buying bras through their unique fit-finding app and online store.
Lori attributes her career success to a supportive family and hometown foundation strengthened by her rich experiences at Bucknell, and career growth opportunities at Victoria's Secret encouraged by Grace Nichols one of the first female CEO's of a large retail brand. She continues to learn from colleagues on the Caleres and New York & Company boards.
Lori attended Bucknell University on a full scholarship to play field hockey and was also a cheerleader and lacrosse player. She received her Bachelor of Arts degree in psychology in 1982. Lori is an active volunteer for her alma mater, serving as a speaker for the Institute for Leadership in Technology & Management program and previously as a Bucknell Institute for Public Policy advisory board member.
Lori splits her time between Sausalito and Charleston, S.C., with her husband David and dachshund Owen. Her daughter, Amanda, shares her love for brand building and founded Thelma, a contemporary collection of Italian-made loafers, in 2016.
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