There's no cooler place to watch the world than from behind a news desk.
Sonali Basak '12 loves to beat the morning rush and watch the sun hover over the City That Never Sleeps. She appreciates the silence of those early mornings — the calm before the storm that hits daily in the Bloomberg offices where Basak works as a Bloomberg News reporter, securing interviews with CEOs, covering market trends and working alongside other reporters researching everything from the Ebola crisis to politics.
"By the time I leave at night," she says, "I usually can't believe the way things have unfolded throughout the day, because so much happens. There's no cooler place to watch the world than from behind a news desk." Her days are fast-paced and unpredictable, but at the end of the best ones, Basak has published several pieces, some that will be read by millions worldwide.
Six years ago, a career in media wasn't exactly on Basak's radar. She started Bucknell as a pre-med student and graduated with a bachelor's in English and economics. But the news bug bit her during an internship with CBS News as a junior. She watched from the control room as President Obama gave a speech, and she was hooked. "Watching him from dozens of screens made me feel like I could see everything, and that I was sitting on top of history as it was being made," she writes on her website, which highlights her work from Market-Watch, McClatchy Newspapers, United Press International (UPI) and Techonomy. Prior to joining Bloomberg, Basak worked as a managing editor for Techli.com, reporting on tech startups in Washington, D.C., and Chicago, and later as a business correspondent for UPI and a freelance writer with pieces landing in the Chicago Tribune, among other outlets.
But it wasn't necessarily her writing, says Basak, that got her to Bloomberg Tower, a grand glass building in midtown Manhattan. "I had some journalism experience, but I didn't come from The Wall Street Journal. I didn't come from The New York Times. If I had to guess, I think Bloomberg hired me because I was curious," she says.
Now Basak is using that curiosity to her benefit, jumping from trend to trend, story to story, and squeezing it all in under deadline. What some might see as a wild, frenetic lifestyle feels somehow peaceful to Basak. "A control room, to me," she says, "feels a lot like a chapel."
Posted January 2015
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