LEWISBURG, Pa. — Bucknell University President Brian C. Mitchell has named Dr. Peter Mackey chief communications officer.
Dr. Mackey has 15 years of experience leading communications operations in higher education, government, and private philanthropic institutions in the United States and abroad. He helped establish a comprehensive communications plan for the University of South Carolina during its $500 million capital campaign and was instrumental in defining a brand and vision for Science Foundation Ireland. Most recently, he was director of public affairs at the Jack Kent Cooke Foundation in Virginia, where he created and implemented a national communications strategy.
President Mitchell noted the CCO position is new and signifies a commitment to increasing Bucknell's stature and visibility. "For too long, we have not been telling the Bucknell story loudly enough," he said. "As we unfold The Plan for Bucknell, having a solid and strategic communications program will be the engine propelling the university forward."
Dr. Mackey holds a Ph.D. from the University of South Carolina and B.A. and M.A. degrees from Case Western Reserve University. He has published widely, including a scholarly book, Chaos Theory and James Joyce's Everyman (University Press of Florida, 1999). His articles have appeared in popular magazines and academic journals, and he has produced numerous university publications that received awards from the Council for the Advancement and Support of Education. Additionally, he has expertise in the areas of scientific research, global competitiveness, minority relations, and fundraising. He has been a presenter at professional conferences, both nationally and internationally, and taught in the English department throughout his time at USC.
Mitchell said, "Pete Mackey joins us with extensive experience and vision. With a background in both the academic and nonprofit worlds, he has a clear understanding of the university's mission and the increasingly vital role communications will play in Bucknell's future. He will be a key leader in helping to take Bucknell from excellent to extraordinary."
When he lived in South Carolina, Dr. Mackey helped create the Dream Team, a program that teaches middle-school students how to achieve their goals. He also has worked with Habitat for Humanity, and received the Volunteer of the Year Award from the Greater Columbia Chamber of Commerce in 2000.
Dr. Mackey and his wife, Kyna (pronounced Keena), will live in Lewisburg. Said Mackey, "Kyna and I are thrilled about becoming part of the Bucknell and Lewisburg communities and deeply appreciate President Mitchell's confidence and trust. The university has set out a bold and timely plan for its future, and I am eager to join the team and do all I can to help achieve it."
Dr. Mackey will begin as CCO on April 17.
Story posted March 24, 2006