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April 27, 2005


LEWISBURG, Pa. — The Bucknell University Small Business Development Center (SBDC) will present the seminar, "Delivering Legendary Hospitality," Thursday, May 12, from 8 a.m. to noon (registration begins at 7:30 a.m.) at the Country Cupboard Slifer Room, Lewisburg.

Signature Worldwide business and training solutions (http://www.hotel-online.com/Trends/Signature/) will lead this seminar for representatives of attractions, restaurants, hotels, retailers and community services as well as downtown organizations, all who want the tools needed to create quality experiences every time the phone rings or a visitor comes to the area.

Since 1986, Signature Worldwide has taught thousands of service-oriented companies the art and science of legendary sales and service that focus 100 percent on customer needs. This improved focus helps any business improve customer satisfaction, generate more sales and increase revenue while delivering legendary hospitality.

Group discussion will focus on identifying opportunities for downtowns and businesses to help visitors have a positive experience and return again and again.

Topics to be discussed include: When do visitors form an opinion about your business? Define a moment of truth. How can you create a legendary first impression with those visitors? Create your elevator story. Return on investment: the high cost of visitor dissatisfaction. What can you do differently beginning tomorrow?

The cost for this seminar is $30 and includes a continental breakfast. Advance registration is required: call 570-577-1249 or email SBDC@bucknell.edu.

The Bucknell SBDC provides free small business consulting services to residents of Juniata, Montour, Perry, Snyder and Union counties.

For more information about the complete SBDC seminar schedule, to request free business consulting services or to register for a seminar, see http://www.bucknell.edu/SBDC/

Created in 1978, the SBDC serves as an educational research resource for small businesses. Assistance is provided to small business owners to enhance their knowledge of business management through individual consultations, seminars and pre-business workshops. With the exception of seminars, counseling services provided by the SBDC are free. Funding is received from the U.S. Small Business Administration, the Commonwealth of Pennsylvania and Bucknell.

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