October 23, 2006


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LEWISBURG, Pa. — The Bucknell University Small Business Development Center (SBDC) will host the seminar, "Strike Up the Brand! New Pig Corporation Case Study: Creating a Brand Identity," Thursday, Nov. 9, from 10 a.m. to 3 p.m. in the Carriage Corner restaurant in Mifflinburg.

Carl DeCaspers, director of public relations for New Pig Corporation, and Dan Droz, CEO of Droz and Associates, will lead the seminar. Located in Tipton, New Pig Corporation manufactures industrial absorbents for oil spill cleanup: absorbent pads and mats, socks, oil booms, pillows, pans, wipes, and spill kits.

The fee for this seminar is $50 and includes handouts and a buffet luncheon. Each attendee will receive a free subscription to Inc. Magazine. Seating is limited. Registration is required by calling the SBDC at 570-577-1249, or by emailing the SBDC at SBDC@bucknell.edu, or online at http://www.bucknell.edu/SBDC/

DeCaspers manages internal and external public relations activities, media relations and media advertising. A native of Altoona and a graduate of Penn State University, DeCaspers joined New Pig after 22 years as a teacher, basketball and baseball coach.

Droz is a former professor of design management at Carnegie Mellon University where he founded the Design for Business Project and the Interdisciplinary Product Development Program. He will outline the key concepts of branding and demonstrate how to create greater customer value, relevancy and loyalty, and get better results from marketing programs.

This seminar is co-sponsored by Droz and Associates, the Greater Susquehanna Valley, Central Pennsylvania, Brush Valley Regional, and Middlecreek Valley Chambers of Commerce, Sunbury Daily Item, Inc. Magazine, and the Veterans Corp. Inc.

The Bucknell SBDC provides free small business consulting services to residents of Juniata, Montour, Northumberland, Perry, Snyder and Union counties. To request free business consulting services, complete the online request at www.bucknell.edu/SBDC/

Created in 1978, the Bucknell SBDC serves as an educational research resource for small businesses. In addition to SBDC staff consultants, Bucknell faculty, staff and student interns assist small business owners with individual consultations, seminars, and pre-business workshops. 

Posted Oct. 23, 2006

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