February 12, 2009


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By Kathryn Kopchik

LEWISBURG, Pa. — The Bucknell University Small Business Development Center (SBDC) will host two workshops on Wednesday, Feb. 25, with John Moore of Moore Power Sales. Both workshops will be held in the Mid Penn Engineering Conference Room at 2049 W. Market St. in Lewisburg.

Sales Strategies
The first, "Sales Strategies for Non-selling Professionals: Getting the Appointment," will be held from 11 a.m. to 1 p.m. Moore will discuss how to distinguish your firm from others; how to break through the clutter; and understanding how what makes you good in engineering can create a disconnect in business development. The morning session is aimed at sales professionals who need to learn how to distinguish their firm from all other firms.

Registration is $35 for the morning session and includes handouts and refreshments as well as a one-year subscription (12 issues) to Inc. magazine, valued at $10. Veterans may attend free of charge.

10 Steps to Closing
The second, "10 Steps to Closing," will be held from 1:30 to 3:30 p.m. Moore will discuss what needs to happen to allow prospects to work with you by eliminating pressure. The afternoon session is aimed at sales professionals interested in improving performance.

Registration is $35 for the afternoon session and includes handouts and refreshments as well as a one-year subscription (12 issues) to Inc. magazine, valued at $10. Veterans may attend free of charge.

Registration is required as seating is limited for each workshop. To register, call 570-577-1249, e-mail SBDC@bucknell.edu or visit www.bucknell.edu/script/sbdc/register.asp.

These workshops are co-sponsored by the Pennsylvania Department of Community and Economic Development; the Greater Susquehanna Valley, Central Pennsylvania, and Brush Valley Regional Chambers of Commerce; The Standard-Journal; and The Daily Item.

The Bucknell SBDC provides free small business consulting services to residents of Juniata, Montour, Northumberland, Perry, Snyder and Union counties. To request free business consulting services or view the complete SBDC seminar schedule, visit www.bucknell.edu/SBDC/.

Contact: Division of Communications

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