Jane Brown Maas '53 is one of the most respected names in advertising. She is best known for her direction of the "I Love New York" program, which changed the image of New York City and revitalized its tourism economy.
As a Creative Director at Ogilvy & Mather, Jane worked on advertising for General Foods, Lever Brothers, S.C. Johnson , American Express and Cunard Lines. At Wells Rich Greene, in addition to the New York campaign, she headed the creative group on Procter & Gamble. In 1989, she became president of the New York office of Earle Palmer Brown.
Jane Maas is co-author of the classic How to Advertise, which has sold over 150,000 copies and been translated into 17 languages. She is also the author of Better Brochures and her best-selling autobiography, Adventures of An Advertising Woman. Jane has been New York Advertising Woman of the Year, a winner of the Matrix Award from Women in Communications and a member of the Board of Directors of both the American Association of Advertising Agencies and Advertising Women of New York. She is listed in Who's Who in America.
Jane was elected to Phi Beta Kappa in her junior year and graduated summa cum laude from Bucknell. She spent a year at the University of Dijon as a Fulbright Scholar, then received an MA from Cornell. Jane's involvement in the arts and education has continued throughout her career. She served as a Public Director of the American Institute of Architects, and was made an Honorary Member by the AIA in 1996. She has also been a board member of the American Architectural Foundation, Bucknell University and Fordham University. Jane now serves on the board of the William E. Simon Graduate School of Business at the University of Rochester. She has received honorary degrees from St. John's University and Ramapo College.
Currently, Jane serves as a strategic and creative consultant to a number of international corporations, and travels across the country and around the world conducting seminars on more effective advertising for the Association of National Advertisers.
Jane is also the co-author, with her late husband architect Michael Maas, of Christmas in Wales: A Homecoming, published by St. Martin's Press.
The following links are virtual breadcrumbs marking the 27 most recent pages you have visited in Bucknell.edu. If you want to remember a specific page forever click the pin in the top right corner and we will be sure not to replace it. Close this message.