Michelle Roehm

Education

• PhD, Marketing, Northwestern University, 1997.
• MS, Communications, University of Illinois at Urbana-Champaign, 1991.
• BS, Communications, University of Illinois at Urbana-Champaign, 1990.

Recent and Representative Publications

Roehm, M., Camm, J., McCray, G., (2023) More than just charts and graphs: What to teach in a data visualization course. Decision Sciences Journal of Innovative Education. 21(3), 112-122. https://doi.org/10.1111/dsji.12282

Roehm, M., Steward, M., Burns, A., Morgan, F., (2020) Credible Effects: The Impact of Disclosure of Material Connections Within Online Product Reviews. Journal of Public Policy and Marketing. 39(3), 353-368. https://doi.org/10.1177/0743915619864543

Roehm, M., Boone, D., Steward, M., Narus, J., (2020) Tradeoffs in Supplier Attribute Ratings in Supplier Selection across Strategic versus Non-Strategic Purchases. Journal of Business-to-Business Marketing. 27(2), 97-109. https://doi.org/10.1080/1051712X.2020.1748319

Roehm, M., Steward, M., Narus, J., Ritz, W., (2019) From transactions to journeys and beyond: The evolution of B2B buying process modeling. Industrial Marketing Management. 83, 288-300. https://doi.org/10.1016/j.indmarman.2019.05.002

Roehm, M., Roehm, A. H., (2019) Using advertising alignment to improve product placement effects on product choice: The power of facilitating analogies. Journal of Consumer Behaviour. 18(4), 283-290. http://dx.doi.org/10.1002/cb.1763

Roehm, M., Steward, M., Narus, J., (2018) An exploratory study of business-to-business online customer reviews: external online professional communities and internal vendor scorecards. Journal of the Academy of Marketing Science. 46(2), 173-189. https://doi.org/10.1007/s11747-017-0556-3

Roehm, M., (2016) An exploration of flashbulb memory. Journal of Consumer Psychology. 26(1), 1-16. http://dx.doi.org/10.1016/j.jcps.2015.06.004

Roehm, M., Roehm, A. H., (2014) Consumer responses to parodic ads. Journal of Consumer Psychology. 24(1), 18-33. http://dx.doi.org/10.1016/j.jcps.2013.07.002

Roehm, M., Roehm, A. H., (2011) The influence of redemption time frame on responses to incentives. Journal of the Academy of Marketing Science. 39(3), 363-375. http://dx.doi.org/10.1007/s11747-010-0201-x

Roehm, M., Roehm, A. H., (2010) The relationship between packaging uniformity and variety seeking. Psychology & Marketing. 27(12), 1122-1133. http://dx.doi.org/10.1002/mar.20376

Roehm, M., Brady, M., Cronin, J., Fox, G., (2008) Strategies to offset performance failures: The role of brand equity. Journal of Retailing. 84(2), 151-164. https://doi.org/10.1016/j.jretai.2008.04.002

Roehm, M., Brady, M., (2007) Consumer responses to performance failures by high-equity brands. Journal of Consumer Research. 34(4), 537-545. https://doi.org/10.1086/520075

Roehm, M., Roehm, A. H., (2007) The relationship between FSI advertising style and coupon redemption. Marketing Letters. 18(4), 237-247. http://dx.doi.org/10.1007/s11002-007-9015-0

Roehm, M., Roehm, H., (2007) Can brand encounters inspire flashbulb memories?. Psychology & Marketing. 24(1), 25-40. https://doi.org/10.1002/mar.20151

Roehm, M., Tybout, M. A., (2006) When Will a Brand Scandal Spill Over, and how Should Competitors Respond?. Journal of Marketing Research. 43(3), 366-373. http://dx.doi.org/10.1509/jmkr.43.3.366

Roehm, M., Roehm, A. H., (2005) Revisiting the Effect of Positive Mood on Variety Seeking. Journal of Consumer Research. 32(2), 330-336. http://dx.doi.org/10.1086/432242

Roehm, M., Roehm, A. H., (2005) The hybrid split ad technique and onsite rewards. Journal of Consumer Behaviour. 4(3), 173-184. http://dx.doi.org/10.1002/cb.4

Roehm, M., Roehm, A. H., (2004) Variety-Seeking and Time of Day: Why Leader Brands Hope Young Adults Shop in the Afternoon, but Follower Brands Hope for Morning. Marketing Letters. 15(4), 213-221. http://dx.doi.org/10.1007/s11002-005-0457-y

Roehm, M., Roehm, A. H., Boone, S. D., (2004) Plugs versus placements: A comparison of alternatives for within‐program brand exposure. Psychology & Marketing. 21(1), 17-28. http://dx.doi.org/10.1002/mar.10113

Roehm, M., Boone, S. D., (2002) Retail segmentation using artificial neural networks. International Journal of Research in Marketing. 19(3), 287-301. http://dx.doi.org/10.1016/s0167-8116(02)00080-0

Roehm, M., Pullins, B. E., Roehm, A. H., (2002) Designing Loyalty-Building Programs for Packaged Goods Brands. Journal of Marketing Research. 39(2), 202-213. http://dx.doi.org/10.1509/jmkr.39.2.202.19085

Roehm, M., Sternthal, B., (2001) The Moderating Effect of Knowledge and Resources on the Persuasive Impact of Analogies. Journal of Consumer Research. 28(2), 257-272. http://dx.doi.org/10.1086/322901

Roehm, M., (2001) Instrumental vs. Vocal Versions of Popular Music in Advertising. Journal of Advertising Research. 41(3), 49-58. http://dx.doi.org/10.2501/jar-41-3-49-58