Design Services
The Marketing & Communications Design Team remains committed to elevating Bucknell's brand, reputation and strategic priorities through high-quality, professional design. We work to ensure that all design work — whether fully customized or template-based — benefits from expert creative direction.
In the months leading up to the start of a semester, we receive a large volume of requests and lead times for template requests or full-service projects may be extended. Please keep this in mind as you plan your projects. For more information about design support, please contact design@bucknell.edu.
Design Services Overview
Our team offers two levels of design support:
1. Full-service Design
For design requests that meet the criteria for custom projects, our professional designers manage the entire creative process. This includes:
- Admissions and Enrollment Materials (viewbooks, brochures, digital ads, major recruitment campaigns)
- Institutional Branding and Reputation-building Materials (Bucknell Magazine, high-profile reports, digital campaigns)
- Fundraising and Advancement Communications (case statements, capital campaign materials, donor proposals)
- Major University Event Materials (Convocation, Commencement, Reunion, Homecoming, New Student Orientation, Retiree Celebration, Campus Picnic)
- Strategic Publications and Reports (University and college annual reports, presidential communications)
- Permanent Branded Environmental Graphics (Note that requests for permanent environmental graphics require a minimum lead time of 2-3 months.
Upon submission, these requests are reviewed by cross-functional teams for approval to proceed with a research phase. Before a project is approved for design, spaces for installation will be toured and evaluated by a dedicated team, who will make final recommendations for the scope of design, production and installation.)
2. Direct Design
For routine projects that do not require full-service design, we offer designer-crafted templates that allow campus partners to create professional, on-brand materials quickly and efficiently. These include:
- Cards (e.g., invitations, birthday, thank-you, save-the-date, sympathy, congratulations, notices)
- Posters and Flyers (e.g., lectures, events, study abroad promotions)
- Course Promotional Materials (e.g., "Take This Course" flyers, study abroad information)
- Presentations (PowerPoint, Google Slides)
- Programs
- Bookmarks
- Newsletters
- Temporary Signage (print and digital)
- Basic Social Media Graphics
- Email Headers Office/departmental Swag and Merchandise
- Routine Printed Administrative Materials (onboarding docs, training guides)
- Rack Cards Certificates
- Kiosk Panels
These Direct Design resources are built and maintained by our expert design team to ensure that every Bucknell communication remains visually consistent and aligned with University brand standards.